"My number one priority is the '7' fund," David Beckham told CNN at the launch in London. Seven was the number emblazoned on the back of Beckham's shirt as he shot to stardom and he now hopes it will now bring hope to children who are at risk from numerous dangers.
"Children need to be aware of what is going on around the world and the emergencies that are happening," said Becks of the disasters that millions of children face worldwide.
Through "7," Beckham also hopes to fund counseling and support for children in El Salvador, a country which is battling the world's highest homicide rate. The project could also provide clean water for kids in Burkina Faso, among other initiatives.