David Beckham teams up with Diageo on new scotch

David BeckhamDavid Beckham has been criticized by Alcohol Concern for promoting a new brand of whiskey. Becks and manager Simon Fuller have teamed up with company Diageo to launch Scotch whiskey Haig Club.

Becks has been slammed for using his celebrity status to help sell alcohol, which could send "confusing messages" to young people. "It's incredibly disappointing that David Beckham, a global icon who has wide appeal to children has chosen to use his sports star image to promote spirits," said deputy chief executive of Alcohol Concern Emily Robinson.

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