The Duke of Cambridge, Becks, and Yao Ming met in London on Thursday to film two public service messages on illegal wildlife products. The messages focus on reducing demand for both rhino horn and ivory and will air globally, with targeted outreach in China and Vietnam, later this year as part of WildAid’s demand reduction campaign and the Royal Foundation’s United for Wildlife Collaboration.
The Duke of Cambridge said, “At the root of the illegal wildlife trade is the demand for products that require the deaths of tens of thousands of these animals every year, pushing them further towards extinction.”
“When I learned of the current poaching levels in Africa, I immediately agreed to help get this message out,” said David Beckham. “It is shocking to think that we could lose these animals from the wild in our lifetimes.”