Launching his new underwear range for H&M, David Beckham said that his sons' reaction on glimpsing their dad in his latest unclad ad campaign was: "'Oh my GOD Daddy - not again. They were like: 'that's really good, but everyone's gonna see you in your pants."
The underwear line goes on sale in 1800 H&M stores around the world on February 2.
Becks revealed his least favourite body part - "my toes are not great. But they're not bad" - and shockingly conceded "my naked days are over."
"I definitely walk around the house in my underwear. But not naked. With the boys, it's not a problem because they're naked all the time but with a little girl now, it is different," he said.