David Beckham, who launched his Bodywear collection for H&M earlier this month, will strip down to his smalls for the advert - which is expected to be seen by 162 million people watching the Super Bowl.
Speaking of the ad, H&M’s North American director of marketing Steve Lubomski said: "We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign,
"David Beckham is a true style icon and one of the most decorated soccer players of all time."
source I mtv.co.uk
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