5/19/11

David Beckham Is Working on a New Fragrance and Underwear Line

Following in the stylish footsteps of his fashion designer wife Victoria, David Beckham has been busy working on a men's underwear range and a new scent, Homme by David Beckham.

"I have had the idea of doing a bodywear collection for some time now. The push to do something of my own really came as a result of my collaboration with Armani," Beckham said.

While the 'body' of Emporio Armani's underwear line for four seasons, the Italian fashion giant saw its turnover almost double, and this pulling power was not lost on Becks:

"It proved to me that there is a real market for good-looking, well-made men's bodywear" said David Beckham.

source: telegraph.co.uk

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