8/28/10

The Beckham Experiment: How the World's Most Famous Athlete Tried to Conquer America

Forget the underwear ads. Forget the movie. Want to know about the world's most famous athlete and his impact on the world around him?

For more than a decade, people have banged their heads bloody trying to penetrate the David Beckham phenomenon. Now, Grant Wahl reveals the strange welter of celebrity, sport and mind-boggling obliviousness lying behind David Beckham. Jobs lost, careers ruined, franchises and leagues bowing to the man's every whim: The ripple effects caused by Becks' arrival in Los Angeles are unlike anything seen in sports in years.

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