5/8/08

Reality show to find next Beckham

A new reality show along the lines of American Idol is to be launched in Singapore to find the next global football superstar.

Titled "SportStar Football," the show will be a worldwide hunt for the next big player.

ESPN STAR Sports and Imagine OmniMedia will work together to develop, produce and broadcast what they tout as the first reality-based football entertainment series in Asia.

"We are committed to serving our fans by providing them unique opportunities to engage with their favourite sports across platforms," said ESPN STAR Sports managing director Manu Sawhney.

"With this interactive and entertaining initiative, football fans will have a lot more to look forward to in days to come."

source AFP

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