David Beckham has been signed as the face of a range of family focused health supplements, and foods, GO3, launching in the US this week. Beckham's image will be in the packaging.
The brand has been created by branding agency Smith & Milton. The company says its brief was to create a brand to appeal specifically to families across a range of different products. The GO3 logo was launched in the US yesterday (May 8) but no specific date has given for the UK launch.