3/6/07

David Beckham to front Adidas push

David Beckham with Adidas
adidas.com
Adidas is launching a global television campaign, worth an estimated £50 million, featuring David Beckham.  Adidas will roll out a series of ads, featuring Beckham, rugby star Jonah Lomu and Indian cricketer Sachin Tendulkar.  The Beckham ad will debut tonight, during the half-time break in the Liverpool vs. F.C. Barcelona match.

In the spot, created by 180 Amsterdam, Becks reveals how he cried after being sent off in the 1998 World Cup and describes the subsequent death threats he received.

source mad.co.uk

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