3/6/07

David Beckham to front Adidas push

David Beckham to front Adidas pushAdidas is launching a global television campaign, worth an estimated £50 million, featuring David Beckham.

The sportswear brand will roll out a series of ads, featuring Beckham, rugby star Jonah Lomu and Indian cricketer Sachin Tendulkar. The Beckham ad will debut tonight, during the half-time break in the Liverpool v Barcelona match on ITV1.

In the spot, created by 180 Amsterdam, Beckham reveals how he cried after being sent off in the 1998 World Cup and describes the subsequent death threats he received.

source mad.co.uk


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