H&M Modern Essentials selected by David Beckham featuring Kevin Hart

David Beckham and Kevin Hart spent some quality time together wearing their favourite new pieces from H&M in this short movie hilarious campaign for the Swedish multinational clothing-retail company.

They also reunited for a second film that picks up after the release of the fictional film I, David Beckham, in which Hart plays David in a biopic about Becks’ illustrious career.


How much does David Beckham make after his retirement?

In 2014, his first full year of retirement, David Beckham posted the highest earnings of his life with $75 million (his previous high was $51 million in 2012 when he was still playing for the Galaxy). He ranked second behind Michael Jordan in Forbes’ look at the highest-paid retired athletes in 2014.

Beckham maintains his pitchman role in retirement. He and Jordan are the only two sports celebrities in the top 20 of Repucom's global index of consumer perceptions of celebrities.

Becks shills for Breitling, Sky Sports, Belstaff, and Adidas but what really supercharged his earnings in 2014 were two deals with big upfront payments and significant upside: Diageo and Hong Kong-based Global Brands Group.

Haig Club

david beckham and breitling
Beckham and Simon Fuller partnered with beverage giant Diageo to launch a new single grain Scotch whiskey, Haig Club. They will work with Diageo on strategy, positioning and to develop its scotch brand. Beckham is also a shareholder in the Haig business.

Global Brands Group

David Beckham and Fuller will own 50% of a joint venture that develops Beckham-branded consumer products globally in categories like menswear and luxury goods. The venture might decide to start new brands, partner with existing ones or use ones from the Global Brands arsenal: Calvin Klein, Cole Haan, Tommy Hilfiger and dozens more.


Beckham is celebrating its decade-long partnership with Coty this year. The company sells more than $100 million annually worth of Beckham’s signature fragrances. The partnership, which was recently extended through 2017, kicks off an estimated $6 million annually for Beckham.


Beckham partnered with the Swedish retailer in 2012 for a line of bodywear at 1,800 stores. The venture expanded with swimwear in 2014. A new line of menswear this year will expand product offerings, as well as Beckham’s take from the partnership.

Kent & Curwen

In September of 2015, David Beckham signed a five-year deal with Kent & Curwen. Beckham will reportedly design a capsule collection called Kent & Curwen, Inspired by David Beckham for a fall 2016 launch. It will include accessories, eyewear and boy’s clothing.

Beckham will play a multifaceted role in expanding the British brand’s appeal to younger consumers and he will be personally involved in all aspects of the brand’s business, including product development, market expansion, advertising and store design and location.

Endorsements in China

In 2014 Becks signed a deal with Jaguar in China, continuing a recent trend of expanding Brand Beckham in the world’s most populous country.

He also inked a multi-million deal in February 2013 to be an ambassador for the Chinese Super League, the country’s soccer association.

Other endorsements in China

- China Auto Rental, China’s leading car rental brand.

- Sands China, a division of Las Vegas Sands. The Sands deal involves the development of dining, retail and leisure concepts at properties in Macao and Singapore.


David Beckham's left arm tattoos

david beckham left arm tattoo

Hindi tattoo

David Beckham has Posh's name inscribed on his arm in Hindi. He made this public declaration of his love for his wife in 2000. The tattoo is not a direct translation of Victoria's name - it does not exist in Hindi - but instead breaks down the four distinct sounds of her name and translates them into Hindi. Unfortunately, instead of saying his wife’s name, this tattoo meaning actually translates to Vihctoria.

Hebrew tattoo

On David and Victoria Beckham’s 6th wedding anniversary (2005), they got matching Hebrew tattoos. David’s tattoo is inked just above the “Vihctoria” tat. They mean: “I am my beloved’s and my beloved is mine.”

Sexy Victoria tattoo

David Beckham got another tattoo in tribute to his wife in 2007. This time, he had a 6-inch tattoo of a lingerie-clad Victoria (also inked on his left arm). It was a recreation of his favorite Posh Spice's photo in “Pop” magazine. This design drew criticism from officials in U.K. schools who believe the tattoo was "inappropriate" when it was featured on a flyer distributed by a supermarket chain to 47,000 schools and community groups.

Shortly after decorating his left arm with this sexy Victoria tattoo, David Beckham had Forever By Your Side inked beneath it, accompanied by a star.

In Becks' autobiography, David Beckham: My Side (by Tom Watts) he reveals some of his thoughts on tattoos:
"I like the feeling that those two boys (Brooklyn and Romeo) are with me even when I'm away from home. And not just in my heart. I had their names tattooed on my back after each one was born. There's a guardian angel there, too, looking after them both. My dad had three tattoos of his own and so the idea has been with me since I was a kid...


David Beckham and James Corden's New Underwear Line

David Beckham shares an exclusive sneak peek of the advertisement launching "his new underwear line" with James Corden. Just don't look for it on shelves any time, ever!